Many online marketers tout the amazing ability of anyone to make huge sums of money on Ebay with special wholesalers who dropship their products directly to your customers. Dropshipping, they say, is the best way to get into an Ebay business. You do not have to carry any inventory, and you do not have to pay for an item until you sell it yourself.

It sounds almost too good to be true.

The truth of the matter is, it is almost impossible to make money on Ebay with these oft-advertised product sources. The ones that are most popular, and actually recommended by Ebay, are not true wholesale dropshippers at all. Yes, they will ship products to your customers for you, but they are not good product sources.

The vast majority of these Ebay dropship product sources are nothing but middlemen for the real wholesalers. You think the fitness spin bike from Amazon is designed just for dropshippers? Think again… They mark the product prices up, and up again, to prices that are so close to retail as to make it nearly impossible to sell. On top of that, they often inflate shipping prices as well.

After a while, it will be easy to spot them. Most sell similar, low quality products. Their websites often look very similar as well. A huge percentage of search results for “dropship Ebay product source” will return these middlemen and resellers.

Is it possible then, to do business on Ebay with a wholesale dropshipper? Yes, but you have to know the truth.

A reputable wholesale product source will most likely require you to be a licensed business or at least have a reseller’s certificate given by the government. This will make it possible for you to buy in bulk and not pay sales taxes on the purchase. It will also require you to collect and remit sales taxes to your state. Laws vary.

Genuine dropship product sources are the first tier distributors or the actual manufacturers of the product. This is where you get the super low wholesale prices that can bring you a big profit on Ebay.

You will not be able to find dropshippers of certain types of products that are not middlemen. For example, entertainment products, electronics, or any hot trends are only dealt with through bulk purchasing by established companies. They would require a large bulk purchase worth many thousands of dollars.

If you wish to find dropship product sources for your Ebay sales, you will have to do a lot of research. One good way to research is by finding Ebay certified programs. The auction company itself seeks out qualifying dropshippers. Of course, many other sellers are doing the same thing. You should also research the dropshippers through the online Better Business Bureau and see if there are any complaints against them.

If you are careful and persistent, you should be able to find a dropship product source for you Ebay business. The first step is always knowing the truth about the scams and misleading offers. After that, it just comes down to hard work.

Every producer is trying to outdo the other. Marketing costs are turning out to be more than production costs as marketing has an ability to take products and services to a new level. Without marketing, a product is as good as non-existing. At the same time, clients and consumers do not have enough time to go around looking for everything that is offered. Clients want it all at their fingertips. Keeping this in mind, online marketing has come to the rescue. It bridges the gap between a product and the consumer.

Having your own website has become an important marketing tool. Almost all products and services have their own presence on the internet in the form of a website. However, there are numerous websites trying to affect the decisions of clients. That why website marketing has become an important and integral part of every business’s marketing strategy. Following are the most important steps to website marketing.

Step 1: Understand client requirements

Understanding what your clients are looking for is the key to effective website marketing. We recently interviewed Chris LaMorte, the owner of an seo company in Atlanta, GA to find out how to qualify a client. Amidst a plethora of websites on the same subject, a client will most likely stick to the sites that are focused on his/her unique requirements and gives exactly what he/she is looking for; e.g. if a client is looking for a website on alternative medicine; the website must focus solely on the various alternative medicines and not generalize on all types.

Step 2: Get the right design and content

The rightly designed website will catch and hold more eyeballs. Your design should not only have right aesthetic appeal but also facilitate easy navigation. Too many flashes, with bright colors running at the same time, plus disturbing pop-ups are sure-fire turn-offs. Clusters of information placed on the homepage may dumbfound the visitor. At the same time, too little info will dampen visitors. Your site should strike the right balance of information and placement.

Once you’re done with the designing part of your website, comes another important part, content. Your content should be crisp, clear and current. It should convey exact information without being verbose. It should be logical, smooth, and flowing. The language should be set keeping the client in mind. The quality of your content should reflect a professional attitude.

Step 3: Make it user-friendly

Once on your website, the client should get important information like the variety of products, possibly with their images, price ranges and product availability. Your site should facilitate ordering products online with ease. It should also give requisite information like contact numbers of the home office or representatives, firm’s location, previous track record and after sale services.

As customer choices and preferences are always distinct and all of them cannot be addressed on the site; provide for direct contact with your customer service department in order to answer their queries. In case of an email, a prompt reply must be assured.

Step 4: Blow your trumpet

Once you are done with your website, it is high time to get on the rooftop and tell people that you’ve arrived! What’s the use of a wonderfully designed, beautiful looking site that few know about or catches hardly any eyeballs? Avail other mediums of advertising: Seminars, articles, television, newspapers, etc… to widen your client base and reach every possible client. Get press releases distributed. A good advertising campaign is essential to attract initial traffic to your site.

Utilize the internet to its fullest. Begin blogging about your site and products or services. Forward links to as many other websites as possible. Get links to social networking websites. In simple terms, talk, talk and talk more about your site.

Conclusion

The types of services and products that you offer on your website must be put into action by an efficient team. Your clients must feel that they are getting a great value for their money and time spent. This will help establish a reputation for your firm and create a brand image. Website marketing will only be effective if and when your promises are fulfilled in reality. Website marketing has indeed paved the way to a stronger connection with the business world. It has become a powerful tool in increasing your profit. Have a reliable marketing hosting online partner.